If a company like Lippon is named by the government as not environmentally friendly and accused of polluting air, water, and soil, it is a serious matter. Such accusations indicate that the company's operations may have violated environmental regulations and caused significant harm to the natural environment and public health.

This could lead to several consequences. The government may impose fines, enforce strict compliance measures, or even order the company to cease certain operations until it rectifies the environmental violations. It might also trigger public outcry and damage the company's reputation, potentially affecting its business and relationships with stakeholders.

In response, the company would typically be expected to conduct a thorough investigation, implement corrective actions, and invest in technologies and processes to improve its environmental performance and regain public trust.